Wednesday, January 14, 2015
Non-network stations did quite well for themselves. In fact, the CW, jointly operated by CBS and Time Warner, was the closest thing to a major network to come away with the win. The channel, which is generally aimed at a young adult audience, earned its first major award nomination and win, with Gina Rodriguez taking home Best Actress in a TV Comedy for her portrayal of the title character on Jane the Virgin (which is not yet available on DVD/Blu-ray). Also winning awards were Downton Abbey (Best Supporting Actress Joanne Froggatt) and The Honorable Woman (Best Actress in a Miniseries Maggie Gyllenhaal); both were produced for British television and aired on this side of the pond via PBS and SundanceTV, respectively. Finally, FX’s television reboot of Fargo won two awards: Best Miniseries and Best Actor in a Miniseries Billy Bob Thornton.
The streaming services also won big on the night. Kevin Spacey, star of Netflix’s powerhouse political show House of Cards, won the Golden Globe for Best Drama Actor just ahead of the release of Season 3 on February 27. Following in Netflix’s footsteps of developing original programming, Amazon had a winner on its hands this year with Transparent (not yet available), which took two awards: Best TV Comedy and Best Actor Jeffrey Tambor. The show’s full first season was made available to users in September, and it was recently renewed for a second season that will be released later this year.
The premium cable outlets also came away with three awards. With fifteen nominations, it seemed like something of an upset for HBO to end the evening with just one win, but that’s the way it went down. Their award was for Matt Bomer’s Best Supporting Actor turn in The Normal Heart. Also in something of a surprise, the award for Best TV Drama went to Showtime’s The Affair (not yet available), which also featured the night’s Best Drama Actress, Ruth Wilson.
This shift in where the best shows call home is indicative of a shift in the way viewers watch television. Fading are the days of being in front of a television at a certain time on a certain day to catch the latest episode of a favorite show. More and more, it seems that viewers prefer the freedom of watching episodes at their leisure, or being able to watch multiple episodes at once, as soon as the season “starts,” and these non-network outlets are capitalizing on that. Along those lines, this column on the Huffington Post has an interesting (if non-scientific) note on most-recommended series for binge watching, including a breakdown along gender lines (which, apparently, do not diverge as much as you might expect).
The takeaway? It’s true: non-network shows are the hottest right now. In addition to this year’s crop of Golden Globe winners, make sure you’re stocking seasons of shows like Game of Thrones, Breaking Bad, Orange Is the New Black, and The Wire for your patrons who just can’t get enough, as well as for those who don’t have access to those channels or services.