The Catalog-Collection Connection

How titles in our Monthly Buyer’s Guides relate to our online product collections

Most of our customers have at one time or another been faced with the same situation: While looking through our monthly Buyer’s Guides, they come across a page that has several titles that they’re interested in purchasing—but how can they find this same grouping of titles on the Midwest Tape website?

Fortunately for this inquisitive shopper, we’re constantly looking for ways to keep our Buyer’s Guides connected to our site. Users can find many of the pages in our Buyer’s Guide on our website as well, formulated into collections.

This week, News and Views paid a visit to the Midwest Tape Marketing Department and talked to the people that are responsible for the Buyer’s Guides to get a clearer picture of what monthly features from each of the Buyer’s Guides are also available as collections on our website and how those collections can benefit you.

(Note: All the bolded words are keywords users can search in our SmartBrowse to view specific collections.)