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Monday, February 15, 2010

Midwest Tape presents Playaway in HD

Playaway, an audiobook vendor that offers digital content pre-loaded on a portable audio player with universal headphone jack and battery included, is making fantastic innovations to their players. Starting in March, all titles from Playaway, including back-catalog titles, will feature the below changes.*

New Packaging
Durable, patron-friendly package features:
  • Smaller case size with rounded edges to save shelf-space
  • New security system, compatible with the DVD one-time locking system**
  • Molded compartments that eliminate the need for foam inserts
  • Battery storage outside the Playaway unit, which prolongs battery life
To further enhance patrons’ audio experience, Playaway has remastered all titles to feature high-definition, CD-quality sound.

Enhanced Functionality
Playaway has also developed some new features to improve performance:
  • Enhanced battery life increases playtime by fifty percent;
  • Two more narration speeds (now five speeds total) offers flexibility for all listeners; and
  • Locking (“hold”) mechanism keeps audio players from accidentally turning on in pockets or bags and draining batteries.

*Playaway will not apply different UPCs or ISBNs to products as these changes are to their audio players and not the titles themselves.
**One-time locking mechanisms are optional and are only included with the Playaway cases upon customer request. Please contact your Processing Sales representative for more information.

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